CB | Abu Dhabi Media and STARZPLAY partner to stream Serie A for three seasons | ABU DHABI, UAE | PR Newswire | Abu Dhabi Media (ADM), the leading public service broadcaster and media company in the United Arab Emirates, and STARZPLAY, the MENA region’s fastest growing subscription video on demand (SVOD) service, have acquired the exclusive rights to stream premium matches from the Italian League (“Serie A”), the “Coppa Italia” (Italy Cup), and the “Supercoppa Italiana” (Italian Super Cup), for the next three seasons beginning with this year.
Following a fierce competition, the Italian Football Federation awarded ADM and STARZPLAY the rights to broadcast the European league. The goal of this endeavor was to provide football fans with the greatest possible viewing experience while adhering to the highest possible broadcasting standards.
Because STARZPLAY has more than 2.1 million users in regional markets, “Serie A” clubs will get the greatest visibility they need to grow their brand across a population of 400 million people. The transaction is a shining example of ADM and STARZPLAY’s ability to work together effectively.
Haitham Al Kathiri, Acting Executive Director, Abu Dhabi TV Network, said: “AD Sports’ acquisition of the exclusive broadcast rights to Italian League (Serie A), Italy Cup (Coppa Italia) and Italian Super Cup (Supercoppa Italiana) confirms our leading position, and highlights our technical expertise and media portfolio. We look forward to broadcasting the competitions in partnership with STARZPLAY, which is enjoyed by millions of football fans around the world.”
Danny Bates, Chief Commercial Officer, STARZPLAY, said: “Sports in the OTT space is a huge focus for us, and we have been investing in the live sports category over the last year with our platform witnessing an impressive subscription growth. As part of our long-term strategy, we are building this content category into one of our core products, offering the best in sports entertainment to subscribers across the region. With our stellar technical and customer support, STARZPLAY today is undoubtedly the best positioned platform to seize this incredible opportunity.”
“Serie A” will be core to STARZPLAY’s sport offering which will encompass other premium international and regional assets-AFC, UFC, Abu Dhabi Sport channels and FIFA events like the recent FIFA Club World Cup hosted in Abu Dhabi.
To watch Italian League, sports fans can subscribe to the Sports Pack on STARZPLAY.com. Subscription to the Sports Pack will also entitle subscribers to access various other exciting sports and competitions.